Top 10 Advantages Of Using Magento As An E-Commerce Store Development

Magento is the open source platform, specially used for e-commerce store development. It is the most flexible platform. Many big brands uses magento to empower their business. Magento is completely the most powerful platform for e-commerce web development today.

If you want to setup your e-commerce business, that means you have to strategize and manage a lot of things. Setting up an e-commerce store is not that much easy if your foundation is not strong. In today’s scenario, the business owners are looking for best platforms for their e-commerce websites development, and magento is the best solution to fulfill all their needs.

Benefits of Magento for E-commerce Website Development

If you are still confused that why magento e-commerce development has gained so much popularity or even attention of the e-commerce website developers, here are the top 10 advantages of magento.

1) Free: Magento is an opensource platform and hence has a lot of features that are completely free. It is a big and fast-growing technology. Developers also like magento because of its uniqueness and thousands of extensions.

2) Available in 3 Flavors: – Magento is available in 3 different flavors.
-Community Edition (open source)
-Enterprise edition
-Magento Go (hosted solution)

3) SEO Edge: – Magento has a unique feature i.e ‘Magento SEO’. Magento seo has solved multiple issues by facilitating this unique feature. By this feature, the e-commerce site is better optimized. Duplicate content, page traffic, indexing, landing pages are efficiently managed by magento seo.

Advantages-of-Magento

4) Developers Friendly: Magento developers finds it easy and friendly to add pages and update content to the website. The linking and navigation of pages is also very easy in magento, and these features saves considerable amount of time of developers.

5) Multiple Store Management: With magento, running and managing online business 24-7 has become stress-free. Before magento, managing multiple stores from single administrative panel was inconvenient. Now with magento, each store can be setup in single admin panel with its unique product catalogue.

6) Marketing Tools: Magento have various tools and technologies to promote your e-commerce business. It collects many unique options like flexible coupons, private sales, Multi-tier pricing, Landing pages tools for campaigns etc.

7) Carting: Magento shopping cart development is a very user friendly feature and it helps customers to follow the step by step process for purchasing the desired product. It also provide many payment gateway options to customers.

8) Scalable: Magento is written in php, so it is very easy to add new features according to the project need and this will scale your solution.

9) Secure: Magento is very secure, if your server running on a separate system, the information of your online store, products, records of customers, orders and transactions are completely private with no third party access.

10) Mobile Friendly: Last but not least, Magento is mobile friendly too. The mobile apps of magento allows store integration across multiple devices to work efficiently on Smartphones, Notebook, iPad etc.

Magento is a well built platform in all the terms either it is security or stability. Many e-commerce web development companies have adopted this open source platform open hearty.

CDN Solutions Group being a pioneer in developing web apps, have also developed many magento e-commerce websites that are running successfully, and have many talented developers who are experts in this platform. If you also want to develop your e-commerce business using magento, then please contact us here.

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Magento SEO Checklist – Don’t Forget To Implement All These In Your Ecommerce Website

SEO can make or crack any website, but it’s especially critical for magento sites whose success depends on attracting, converting, retaining and delighting the most customers. SEO optimization of a magento site (Ecommerce website) is more complicated that have thousands of product listings.

Before moving towards learning SEO tips for your Magento website optimization, it is important to know why you need search engine optimization (SEO) for your website.

  • Do you prefer online shopping after being redirected from a social networking site or social media site rather than searching for a product on Google? Most of the web users prefer Google for their product before making any online purchase. Therefore, search can ultimately bring more traffic than social sites on your magento store.
  • According to a recent behavioral study, 75% of WWW users do not scroll over the first page of Google search results.
  • A long-standing magento online store receives 68% of its customers through search engines rather than redirection through social media sites.

So these are some Magento SEO facts that you should know before implementing or planning any SEO strategy for your magento website.

Here are some effective SEO strategies for your magento store to reached to the loyal or convertible online purchasers: –

Magento-SEO-Optimization | CDN Solutions Group

Title & Description Of Products Should Be Unique: –

If you are making duplicate title or descriptions for your ecommerce website products than believe me you are creating big hurdle for your website to list in first page of Google. Search engine will find it as duplicate content and will penalize your site. Product descriptions are your opportunity to entice visitors to buy your products.

Incorporate Customer Reviews: –

Product pages with customers positive reviews convert website visitors into product buyers because reviews build credibility and provide social proof to prospective buyers. According to SEO perspective, products pages that features reviews rank higher on Google because reward pages that are frequently updated with unique and fresh content.

Optimize Page Loading Speed: –

40% of visitors to your product pages will leave if your site will not load within three seconds, and 80% of visitors won’t come back on your website if they are unhappy by your website’s loading speed. This factors is also applicable for mobile version of your website.

Use Long Tail Keywords: –

Online buyers who search using a long-tail keyword typically know exactly what they are looking to purchase. So implement long tail keywords in your magento store is a good idea.

Make Navigation Natural: –

The navigation of your magento website should be create in natural way. Dont add the unnecessary categories or products by which the user get confused.

Write Gripping Meta-Data: –

Dont create meta data automatically for product pages. The meta tags of your magento website should be unique, catchy and contain keywords within it. So be sure to include persuasive call-to-action phrase while drawing the metadata text.

Include Product Images & Videos: –

Add effective images & videos in product pages while keeping page load times in mind, and remember to tag them with relevant metadata so they will show up in image based searches as well.

Add Rich Snippets: –

Implementing rich snippets in your Magento website will result better in search results & also achieve higher rankings. Google rewards ecommerce product pages that use rich snippets because the search engine’s goal is to return the most relevant search result to improve the user experience. So dont forget to implement rich snippets on your product pages.

URL Structure Should Be Search Friendly: –

According to SEO, every URL should be unique and optimized according to page’s primary keyword. You can use the following URL structure for category & product pages of your ecommerce website:

Category: – yourdomain.com/category

Sub Category Page: – yourdomain.com/category/sub-category

Product Page: – yourdomain.com/category/sub-category/product-name

Keep Live Your Out-Of-Stock Product Pages: –

You will think, why to keep live to your out-of-stock pages while they will not make any revenue? If some of your product will get out-of-stock it means, people are really liking that product or it may ranked on top. So you can take benefit of that product page while showing other relevant products on that page. You can also inform your visitors, when it will be back in stocks.

Optimize Internal Search Functionality: –

Internal search function in a Magento Ecommerce website can return the most relevant search results. So be aware of not to make any spelling mistake in your product or category pages. You can also enable the predictive searches in your internal search function.

Apart from all these, you should frequently test your website for errors, analyse keywords & competitors, monitor Google’s latest algorithm updates.

Isn’t it amazing? At CDN Solutions Group, we have developed many ecommerce websites using latest ecommerce platforms while targeting the revenue generation in mind. If you also need a suggestion or guidance for your ecommerce website, feel free to send us a free quote here.

Review And Rating Schema For Your Business Products- How To Generate And Apply

One of the latest evolution in Digital Marketing is schema markup which is also called structure data markup. Schema markup is one of the most effective SEO activity today. Once you grasp the concept and method of schema markup, you can boost your website in SERPs i. e search engine result pages.

Structure data markup is a piece of semantic vocabulary code that you put on your website to ease the search engines return more informative results for users.

Schema Markup is available for many things such as: –

  • Organization

  • Person

  • Place, LocalBusiness, Restaurant, etc

  • Action

  • Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries, etc

  • Review, AggregateRating

  • Embedded non-text objects: AudioObject, ImageObject, VideoObject

  • Health and medical types: Notes on the health and medical types under MedicalEntity

  • Event

  • Product, Offer, AggregateOffer

Here we are showing how to apply schema markup for review and ratings in detail: –

When Google finds valid reviews and ratings markup, they may show the stars and rating count for your products or other things in SERPs. The schema markup is available in 3 formats that are

  • Micro-Data Format

  • RDFa Format

  • JSON-LD Format

Review-and-Rating-Schema

Embedded Review Schema Markup:

Microdata Format: –

”ABC”/

Your Product Name

Review:

5

Rating Title by

Person Name who is giving review, written on

Date

Person review

<span itemprop=”publisher” itemscope itemtype=”http://schema.org/Organization”>

<meta itemprop=”name” content=”Organization Name”>

</span>

</div>

</div>

RDFa Format: –

”ABC”/
Property Name

<span property=”reviewRating” typeof=”http://schema.org/Rating”>
<span property=”ratingValue”>4</span>
</span> stars –
<b>”<span property=”name”>Review Title</span>” </b>
<span property=”author” typeof=”http://schema.org/Person”>
<span property=”name”>Reviewer Name</span>
</span>
<span property=”reviewBody”>Full Review</span>

</div>

JSON-LD Format: –


{
“@context”: “http://schema.org/”,
“@type”: “Product”,
“image”: “abc.jpg”,
“name”: “ProductName”,
“review”: {
“@type”: “Review”,
“reviewRating”: {
“@type”: “Rating”,
“ratingValue”: “5”
},
“name”: “Reviewer Title”,
“author”: {
“@type”: “Person”,
“name”: “Person Name”
},
“datePublished”: “Date”,
“reviewBody”: “Review Body”,
“publisher”: {
“@type”: “Organization”,
“name”: “Organization”
}
}
}

Embedded Review With Rating:

Microdata Format: –

<span itemscope itemtype=”http://schema.org/Review”>

<span itemprop=”itemReviewed” itemscope itemtype=”http://schema.org/Thing”>

<span itemprop=”name”>Thing Name</span>

</span>

<span itemprop=”author” itemscope itemtype=”http://schema.org/Person”>

<span itemprop=”name”>Author Name</span>

</span>

<span itemprop=”reviewRating” itemscope itemtype=”http://schema.org/Rating”>

Rating:

<span itemprop=”ratingValue”>7</span> out of

<span itemprop=”bestRating”>10</span>

</span>

<span itemprop=”publisher” itemscope itemtype=”http://schema.org/Organization”>

<meta itemprop=”name” content=”Organization Name”>

</span>

</span>

RDFa Format: –

<span vocab=”http://schema.org/” typeof=”Review”>
<span property=”itemReviewed” typeof=”Thing”>
<span property=”name”>Thing Name</span>
</span>
<span property=”author” typeof=”Person”>
<span property=”name”>Person Name</span>
</span>
<span property=”reviewRating” typeof=”Rating”>
Rating:
<span property=”ratingValue”>7</span> out of
<span property=”bestRating”>10</span>
</span>
<span property=”publisher” typeof=”Organization”>
<meta property=”name” content=”Organization Name”>
</span>
</span>

JSON-LD Format: –

{

@context”: “http://schema.org/”,

@type”: “Review”,

itemReviewed”: {

@type”: “Thing”,

name”: “Thing Name”

},

author”: {

@type”: “Person”,

name”: “Person Name”

},

reviewRating”: {

@type”: “Rating”,

ratingValue”: “7”,

bestRating”: “10”

},

publisher”: {

@type”: “Organization”,

name”: “Organization Name”

}

}

You may also like: –Modern Marketing Techniques to Heighten Your Business

Aggregate Rating Schema Markup:

Microdata Format: –

Thing Name

Thing Description.

Thing rating:

88 out of

100 with

20 ratings

</div>

</div>

RDFa Format: –

Thing Name

Thing Description

Thing rating:

88 out of

100 with

20 ratings

</div>

</div>

JSON-LD Format: – 

{

@context”: “http://schema.org/”,

@type”: “ThingType”,

name”: “Thing Name”,

description”: “Thing Description”,

aggregateRating”: {

@type”: “AggregateRating”,

ratingValue”: “88”,

bestRating”: “100”,

ratingCount”: “20”

}

}

Aggregate Rating with No Best Score Schema Markup:

Microdata Format: –

Thing Name

Thing Description

Thing rating:

9

based on 20 ratings

</div>

</div>

RDFa Format: –

Thing Name

Thing Description

Thing rating:

9

based on 20 ratings

</div>

</div>

JSON-LD Format: –

{

@context”: “http://schema.org/”,

@type”: “ThingType”,

name”: “Thing Name”,

description”: “Thing Description”,

aggregateRating”: {

@type”: “AggregateRating”,

ratingValue”: “9”,

bestRating”: “10”,

worstRating”: “1”,

ratingCount”: “20”

}

}

So these are some markups of reviews and ratings schema that will definitely help you to make an effective search result presence. Contact here for more information about it.