HOW A MOBILE APP CAN ASSIST YOU IN MAKING MONEY

MOBILE APP MONETIZATION

You are running a successful business and everything is going super fine and you are a master in your field. Beyond the traditional business strategy, business via mobile application is in trend.

So, you decisively accomplished it- you created an awesome mobile application for your business.

Your customer can interact with you and you are directly keeping in touch with your customers and the data which you are pulling from the app is helping you to explore new ways to market your brand. You are treating your business app as a tool. Apart from this your business application is not a just a tool. You can make money from your business app as well as branding of your business.

mobile app monetization

Sounds really cool, but definitely you will think- “How”

By the time you end reading this entire post, you will learn some effective ways to turn your app into additional sources of earning money. Mobile App Monetization is a trendy term and here we are suggesting some mobile app monetization strategies that are definitely going to work:

1. ADVERTISING:

What is it?

Advertising is the action to grab public attention to something, especially by paid announcements.

With mobile app advertising, you can defeat the cost barrier (pay per download) which will encourage more target audience to download your app. App advertising is often used in various monetization models. Here are the some common advertising formats:

a. Banner Ads or web banner: a banner advertisement placed on a Web site either above, below or on the sides of the Web site’s main content and is linked to the advertiser’s own Web site.

b. Interstitial Ads: Interstitial ads are full-screen ads that cover the interface of their host app. They’re typically displayed at natural transition points in the flow of an app, such as between activities or during the pause between levels in a game.

c. Reward Ads: Reward ads are triggered by an event in the app like offers, acquiring a prize or achievement etc. The user will see a pop up where they will get a discount, gift card, coupon, etc.

d. Notification Ads: Notification ads are the pop up in the mobile device’s status bar and user have to respond to this ad to remove from the status bar. Sometimes its irritating and could damage your brand reputation.

e. Native Advertising: This is content based advertising show up in the application news feed. For example: This includes promoting tweets on Twitter, suggested posts on Facebook etc.

2. PAID DOWNLOAD:

The simplest way to generate revenue through your app is by selling it in the mobile app store.

Just attract your audience by offers, discounts or anything that is new and more engaging from your competitors.

3. IN-APP PURCHASES (IAP):

In-app purchases (IAP) can seem like complicated, confusing thing. An In-app purchase is something within a mobile application.
In simple words: A purchase that you have to make inside an app or any mobile game after you have already downloaded it from the mobile App Store. An IAP can be serviceable, like game coins. You buy them, use them, and then they’re gone and you have to buy more if you want to use more. A perfect example you can experience is GST Invoice App.

4. FREEMIUM:

Freemium is a very clever pricing strategy by which a product or service is provided free of charge at the starting or the free version of a mobile application. But a user has to opt for premium version for proprietary features, functionality, or virtual goods.

5. SUBSCRIPTION AND PAYWALLS:

A subscription is a contract in which a person pays for something (Latest updates, notification, live news feeds, exclusive offers, etc.) in regular intervals, or in which a person pays a fee to receive a product, service, or otherwise in regular intervals.

So above were some of the trending mobile app monetization strategies. You can select these strategies according to your needs, but before you apply these strategies you must evaluate these factors as well:

  • KNOW YOUR AUDIENCE.
  • TARGET A CORE SET OF USERS.
  • BUILD A VALUABLE PRODUCT.

If your mobile app is ideal and your audience accepts it with free hands, then you can definitely apply these strategies and make more money via mobile app monetization. And every ideal mobile application comes from a unique idea and the best app developers hand. As an experienced mobile app development company, we have till now delivered 600+ ideal mobile apps. You can see our mobile app development portfolio to know more about our apps and we are happy to give you a free consultation on your dream app.

Advertisements

COMPULSORY PRACTICES FOR MOBILE APP TESTING EVERY QA MUST FOLLOW

Everyday, thousands of apps are launched. Over time, the tech industry is speeding up and making smart and big changes rapidly such as new OS versions, a bunch of new devices, development platforms, frameworks and many more. Due to all of these, a mobile app tester job has become much more complex and challenging. So in this blog, we are going to share some hacks of mobile app testing that will make app testers job much easy.

So first of all lets discuss about some common challenges of mobile app testing. OS fragmentation, multitude of mobile devices, different mobile app types (Native, Hybrid, HTML5), variety of testing tools, numerous test interfaces, performance testing under natural conditions are some common testing challenges of mobile. How to overcome all these challenges? What to do if stuck in between one challenge? Below we have tried to consolidate all possible information that every mobile app tester should know and follow.

ESSENTIAL THINGS A MOBILE APP TESTER SHOULD TAKE CARE OF

UNDERSTAND THE NATURE, SCOPE AND GOAL OF THE APPLICATION:

A skilled mobile app tester always make its first step of testing with a great understanding of the project. A mobile app tester needs to have an in depth understanding of the project to become aware of its nature, scope and ultimate goal.

KNOW YOUR CUSTOMERS:

According to today’s scenario, mobile users expect much more from the mobile apps and mobile devices than from web or desktop. So knowing your target customer’s expectation is essential. A mobile app tester can know the app audience by its niche or nature. For example, if the app is in the category of dating, then they can identify the ideal age of the app audience that should be in between 18 to 30. So on the basis of the age, the tester can sort the devices. The app tester can downsize the testing efforts by focusing on what is important to the app audience related to functionality, UI /UX, like/dislikes and many more.

TESTING STRATEGY AND PLAN:

Formulate a testing strategy helps to wager necessary guidelines which all testers are expected to follow. This brings consistency in testing and ensures sufficient test coverage.

TEST ON REAL DEVICES:

Emulator and Simulator are very useful for the early stages of development, but testing on real devices ensures the real test results and it also give better idea to tester about the look and feel of the app.

mobile-app-testing-best-practices

USER EXPERIENCE TESTING:

User experience testing is the most important task for every tester. 80% of the app success depend on users. So a mobile app tester should properly test the user journey execution, UI consistency, UI behavior, visual issues, user interaction visualization, custom device feedback, responsive design behavior and application-specific functionality.

COMPOSE THE LIST OF THE DEVICES FOR TESTING:

Create a list of devices and OS on which you are going to apply testing strategies. You can also avoid the devices that are no longer supported by the manufactures and vendors. You can take help of emulators in case if you want to test on older version. So this will definitely increase the testing cost without the reward of the higher user satisfaction rates.

TEST NATIVE AND WEB BASED MOBILE APP DIFFERENTLY:

  • Native Mobile App Considerations – When you are testing for native mobile app, the testing cycle should start from the installation and launch process. The access of the device ID is needed and if the app uses third party API, the API connection testing is also required.
  • Web Based Mobile App Considerations – If the application required internet connection, then the connection testing is important for Wifi, mobile data, 2G, 3G, 4G, 5G, GPRS, etc. The application pages will look different while checking on different browser, so check things according to visuality. Load and performance testing is one of the major factor to test in web based mobile applications.

PERFORM AUTOMATION TESTING:

Mobile app automation can improve the development process. If you are developing app on agile environment, automation testing can save hours. It is very easy to add new test cases without interfering in the development process with the help of automation testing.

PERFORMANCE AND CONNECTIVITY:

Check the memory leaks, remove the redundant code because it can lead to higher battery consumption. If the app uses GPS and Camera, make sure it will freed after the application closed because it can higher the battery issues. For connectivity, application memory & processor usage, application transition behavior when switches between Wi-Fi and 3G/EDGE, weak signal conditions, network bandwidth usage are the necessary functionalities to test.

SECURITY PERSPECTIVE TESTING:

Check for encryption and authentication of data, proper encoding of sensitive data, check for the interaction of app with third party software or services, check for potential areas of the app that can receive malicious information.

APPLICATION GLOBAL ACCEPTANCE TESTING:

If the application has worldwide appeal, you have to properly check that the app adapts to various geography, support languages, currencies and popular social networks of prominent markets.

TEST FOR UPDATES/INSTALL AND UNINSTALL PROCESSES

As we all know, the versions of mobile app platforms changes frequently, so in that case, app’s update and installation processes testing is an essential task to do. Mobile app tester should do testing in order to replicate updating from an older application version to the latest one. During the update and installation tests, mobile app testers must take care for crashes and other issues like that. They must also check that after uninstalling the application, the app data has been completely removed from device storage.

CHECK ALL LOG FILE AND RESTRICT PERMISSION

Everybody who uses smartphone are very sensitive about their private data. The apps which require unnecessary permissions, users straightly do not like to install that app. For example, if the app require only camera and internet connection, there is no sense to get permission for SMS, contact number kind of things. In this test scenario, mobile app testers require to connect the mobile device to a computer to check the log files, stack traces, device storage kind of information that is not allowed to be there. They should also check for log cases, make sure the log is on release mode and avoid showing too much app information to other people.

To know more about mobile app testing scenarios, as well as information about how to develop a quality mobile app, feel free to contact here.

GST (Goods and Services Tax) Advantages for businesses

In this article, we will talk about India’s biggest transforming decision, the indirect taxation system- “Goods and Services Tax” (GST). GST is the buzz word today, but yet most of the people are not fully aware of it. There are lots of myth about GST. So we just thought of presenting GST in simplified way.

GST bill was passed in Loksabha on 6th May, 2015, And GST is Applicable from 1st July 2017.

GST Overview:

GST or Goods and Services Tax is an indirect value added tax, a consolidation of large number of Central and State taxes into a single tax, allowing set-off of prior-stage taxes. For a consumer, the benefit would be in terms of a reduction in the overall tax burden on goods and services, which is currently estimated at 25%-30%. Establishment of GST also make our products more competitive in the domestic and international markets. Current statistics show the instantly actuation economic growth.

Advantages of GST for businesses-

1. Easy to start a New Business:

Before starting any new business you need to have VAT (value-added tax) registered from the sales tax department of India. A business operating in multiple states has to face a lot of issues regarding the different procedures, taxes and fees in each state according to their names. Its quite complicated to maintain multiple taxes. GST converts all taxes into one tax, so that the centralised registration system is given new possibilities to expand their business in different states. And the process is also very simple and convenient to everyone, this is the biggest benefit of GST for new businesses.

2. Higher Exemption for New Start-ups and Small Businesses:

In a simple word, any business with a turnover of more than 5 lakh (INR) has to get VAT registration (different in different states) and pay VAT. But after GST, the tax limit is increased up-to Rs 10 lakh. And for businesses with turnover between Rs 10 and 50 lakh (it’s optional) will be taxed at a lower rate. It is called the composition scheme. This bring relief from tax burdens to newly established businesses.

3. Easy Taxation System (Integration of Multiple Taxes in GST):

Before GST, goods and products are taxed under the VAT regime implemented by the State Government (According to the states) and services. And the services are taxed under the service tax regime implements by Central government. Under the GST regime, many of the taxes in existence today involved and made in one tax. The following taxes are proposed to be involve under the GST:

GST invoice app | CDN Solutions Group
4. Reduced human mediation for compliance:

The biggest benefit of GST is reduced human mediation that will be brought about by the online taxation experience of GST. After GST, no worry about interacting with numerous tax department officers for carrying out compliance procedures. All the mediation procedures under GST – Different forms, registration, payments, refunds and returns – will now be carried out through online portals only, which has the following advantages:

Registration – timely receipt of certificate of registration at any time

Payment – more transparency and reduction in mediation costs (No more partail behaviour)

Refund – faster process and enhanced liquidity

Returns – automatic and hassle-free input tax credit and tax liability adjustment

Generate your GST invoices now

5. Relief for Business in Both Sales and Services tax:

GST won’t make the difference between services and sales tax, and in this way the expense calculation will be done on aggregate amount. Business like hotels and restaurants, which had to pay both taxes: sales tax and service tax are free from these taxes and only aggregate amount will be applicable on sales and service.

6. Decrease in Transportation Cost Across the Country:

  • This is the measure changes shows after GST tax on transportation
  • more efficient cross-state transportation
  • less paperwork for road transporters
  • bringing down logistics costs

Before GST tax, all 29 states on India collect taxes at different rates on goods that move across their borders. Due to this, tax on freight is collected multiple times. Also, there are long delays at interstate tollbooths owing to review by state authorities who examine and apply the relevant taxes and other excise. Transportation vehicles delays are an average 5-7 hours at interstate tolls. After GST tax, transport sector seeks to replace around 15 states and federal taxes and tariffs for a single tax unit. Which makes transportation more convenient and time saver.

GST tax is a very meaningful step for indirect tax. By consolidating a large number of central and state taxes into a single tax, GST is much easing double taxation and make taxation overall easy for the every sector. GST has also made Indian products competitive in the domestic and international markets. Last but not the least, we want to say one thing: SABKA SATH SABKA VIKAS