Review And Rating Schema For Your Business Products- How To Generate And Apply

One of the latest evolution in Digital Marketing is schema markup which is also called structure data markup. Schema markup is one of the most effective SEO activity today. Once you grasp the concept and method of schema markup, you can boost your website in SERPs i. e search engine result pages.

Structure data markup is a piece of semantic vocabulary code that you put on your website to ease the search engines return more informative results for users.

Schema Markup is available for many things such as: –

  • Organization

  • Person

  • Place, LocalBusiness, Restaurant, etc

  • Action

  • Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries, etc

  • Review, AggregateRating

  • Embedded non-text objects: AudioObject, ImageObject, VideoObject

  • Health and medical types: Notes on the health and medical types under MedicalEntity

  • Event

  • Product, Offer, AggregateOffer

Here we are showing how to apply schema markup for review and ratings in detail: –

When Google finds valid reviews and ratings markup, they may show the stars and rating count for your products or other things in SERPs. The schema markup is available in 3 formats that are

  • Micro-Data Format

  • RDFa Format

  • JSON-LD Format

Review-and-Rating-Schema

Embedded Review Schema Markup:

Microdata Format: –

”ABC”/

Your Product Name

Review:

5

Rating Title by

Person Name who is giving review, written on

Date

Person review

<span itemprop=”publisher” itemscope itemtype=”http://schema.org/Organization”>

<meta itemprop=”name” content=”Organization Name”>

</span>

</div>

</div>

RDFa Format: –

”ABC”/
Property Name

<span property=”reviewRating” typeof=”http://schema.org/Rating”>
<span property=”ratingValue”>4</span>
</span> stars –
<b>”<span property=”name”>Review Title</span>” </b>
<span property=”author” typeof=”http://schema.org/Person”>
<span property=”name”>Reviewer Name</span>
</span>
<span property=”reviewBody”>Full Review</span>

</div>

JSON-LD Format: –


{
“@context”: “http://schema.org/”,
“@type”: “Product”,
“image”: “abc.jpg”,
“name”: “ProductName”,
“review”: {
“@type”: “Review”,
“reviewRating”: {
“@type”: “Rating”,
“ratingValue”: “5”
},
“name”: “Reviewer Title”,
“author”: {
“@type”: “Person”,
“name”: “Person Name”
},
“datePublished”: “Date”,
“reviewBody”: “Review Body”,
“publisher”: {
“@type”: “Organization”,
“name”: “Organization”
}
}
}

Embedded Review With Rating:

Microdata Format: –

<span itemscope itemtype=”http://schema.org/Review”>

<span itemprop=”itemReviewed” itemscope itemtype=”http://schema.org/Thing”>

<span itemprop=”name”>Thing Name</span>

</span>

<span itemprop=”author” itemscope itemtype=”http://schema.org/Person”>

<span itemprop=”name”>Author Name</span>

</span>

<span itemprop=”reviewRating” itemscope itemtype=”http://schema.org/Rating”>

Rating:

<span itemprop=”ratingValue”>7</span> out of

<span itemprop=”bestRating”>10</span>

</span>

<span itemprop=”publisher” itemscope itemtype=”http://schema.org/Organization”>

<meta itemprop=”name” content=”Organization Name”>

</span>

</span>

RDFa Format: –

<span vocab=”http://schema.org/” typeof=”Review”>
<span property=”itemReviewed” typeof=”Thing”>
<span property=”name”>Thing Name</span>
</span>
<span property=”author” typeof=”Person”>
<span property=”name”>Person Name</span>
</span>
<span property=”reviewRating” typeof=”Rating”>
Rating:
<span property=”ratingValue”>7</span> out of
<span property=”bestRating”>10</span>
</span>
<span property=”publisher” typeof=”Organization”>
<meta property=”name” content=”Organization Name”>
</span>
</span>

JSON-LD Format: –

{

@context”: “http://schema.org/”,

@type”: “Review”,

itemReviewed”: {

@type”: “Thing”,

name”: “Thing Name”

},

author”: {

@type”: “Person”,

name”: “Person Name”

},

reviewRating”: {

@type”: “Rating”,

ratingValue”: “7”,

bestRating”: “10”

},

publisher”: {

@type”: “Organization”,

name”: “Organization Name”

}

}

You may also like: –Modern Marketing Techniques to Heighten Your Business

Aggregate Rating Schema Markup:

Microdata Format: –

Thing Name

Thing Description.

Thing rating:

88 out of

100 with

20 ratings

</div>

</div>

RDFa Format: –

Thing Name

Thing Description

Thing rating:

88 out of

100 with

20 ratings

</div>

</div>

JSON-LD Format: – 

{

@context”: “http://schema.org/”,

@type”: “ThingType”,

name”: “Thing Name”,

description”: “Thing Description”,

aggregateRating”: {

@type”: “AggregateRating”,

ratingValue”: “88”,

bestRating”: “100”,

ratingCount”: “20”

}

}

Aggregate Rating with No Best Score Schema Markup:

Microdata Format: –

Thing Name

Thing Description

Thing rating:

9

based on 20 ratings

</div>

</div>

RDFa Format: –

Thing Name

Thing Description

Thing rating:

9

based on 20 ratings

</div>

</div>

JSON-LD Format: –

{

@context”: “http://schema.org/”,

@type”: “ThingType”,

name”: “Thing Name”,

description”: “Thing Description”,

aggregateRating”: {

@type”: “AggregateRating”,

ratingValue”: “9”,

bestRating”: “10”,

worstRating”: “1”,

ratingCount”: “20”

}

}

So these are some markups of reviews and ratings schema that will definitely help you to make an effective search result presence. Contact here for more information about it.

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